Our Services
Consulting
Innovation Insights will work closely with your company or organization to understand the competitive environment in which you currently operate (your red ocean environment), stream line your project management processes and then assist your company identify and occupy uncontested market space (a clear, blue ocean environment) for your business, products and services that allows you to leap ahead of your competition.
A typical consulting engagement will begin with Dr. Penton or one of the Innovation Insights Associates spending a day to several days in your company or organization to fully understand your current issues, competitive position, strengths and weaknesses. Using this "As-Is" position of your company or organization, Innovation Insights, LLC will then work closely with your company or organization to identify Wide-Moat-Uncontested-Market-Space™ (WMUMS™) for your business, and assist you in occupying and protecting this unique-to-your-company market and business space.
Depending on the issues and competitive environment of your company, an Innovation Insights consulting engagement may last from several days to several weeks. And as part of Innovation Insights consulting services, we will train your staff in the techniques and use of WMUMS™ methodologies.
Workspace
Innovation Insights has developed 1, 2 and 3-day Workshops covering Blue Ocean Strategy1 and Creating Customer-Centered Organizations (C3O) concepts and methodologies to help your company or organization identify its Wide-Moat-Uncontested-Market-Space™ (WMUMS™). These Workshops can be customized to your company's specific interests and issues, or can be presented in a generic format.
Workshops include discussions and examples about companies and organizations that have successfully moved into blue ocean, uncontested market space as well as providing participants "hands-on" experience in market segmentation, customer identification, developing value curves and value propositions, identifying uncontested market space and creating a wide moat around your uncontested market space.
Seminars
Innovation Insights will come to your company or organization and present 60 to 90 minute seminars on innovation management and project management. Current seminar topics include:
- Blue Ocean Strategy and Value Innovation1 - What is it?
- Creating Customer-Centered Organizations (C3O) - How do you do it?
- Wide-Moat-Uncontested-Market-SpaceTM - How do you find it?
- RACI Charts - What are they, and how will they improve your program management capability?
- A Snapshot of Today's Most Innovative Companies and Organizations
- Value Chains and Your Most Important Customer - Why it's critical to your business to get this right.
- Value Curves - The secret to identifying uncontested market space for your products and services.
- Effective Program and Project Managemen
1. Kim, C. & Mauborgne, R., Blue Ocean Strategy. Boston: Harvard Business School Press, (2005).